I got more and more excited to see someone from the ranks of top business schools use methods I was so familiar with. I watched her topics slowly get more focused, the messages get cleaner. Dorie was writing for sites like Harvard Business Review, not the typical online business or digital marketing blogs. Of course, that’s not really something of note in the digital marketing space: anytime someone has something to promote or starts a new venture, you’ll see their name start popping up everywhere.īut Dorie was different. podcast, Dorie Clark, start working a systematic content strategy. A little over a year ago, I noticed my next guest for the Profit.
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